Download ~ Lead Market India # by Cornelius Herstatt & Rajnish Tiwari ~ Book PDF Kindle ePub Free
eBook details
- Title: Lead Market India
- Author : Cornelius Herstatt & Rajnish Tiwari
- Release Date : January 26, 2016
- Genre: Management & Leadership,Books,Business & Personal Finance,Science & Nature,Economics,
- Pages : * pages
- Size : 3082 KB
Description
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
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